Marketing Services: Maximizing the Impact and Procurement’s Opportunity to Support a Holistic Approach


About This Session

Marketing services are often siloed by technology platforms, creative content, data, media, and analytical insights. Procurement is in a unique position to see across these channels and activities. Is your organization approaching it in a holistic manner to maximize the top-line impact?

Learning Track

Top Line

Presenters:

Lisa Henderson - Chief Client Officer, Epsilon

Mastery Model Levels

Advanced